If you run an online grocery store, your business was probably turned upside down during the Covid-19 pandemic. According to Dubai Chamber of Commerce, the UAE alone witnessed a 255% increase in online F&B sales in 2020, with customers spending up to 40% more on ecommerce baskets than physical baskets.
The significant increase of download in grocery ordering applications, and ‘home delivery’ keywords use on search engines indicates that while ignited by safety measures, the e-grocery shopping trend has caught on.
While some customers saw online grocery shopping as a temporary fix during lockdowns, e-grocery fulfillments sales are higher than they were pre-pandemic – and are expected to continue growing. Whether you run a hyperlocal or “bricks and clicks” operation, your e-grocery business needs speedy deliveries to keep up with the high demand and stand out from the competition.
As technology often is, smart fleet management has been a critical disruptor in the last-mile delivery industry. Integrating an efficient last-mile software with e-grocery businesses has been a game changer in many aspects – particularly in increasing delivery speed through 3 main features.
1- Automated Logistics for Quicker Dispatch
With a high load of orders, manually assigning pick up and deliveries to drivers is not only inconvenient, but it also increases the margin of error and wastes time.
Integrating the last-mile software with your e-grocery platform will automatically find an available driver – taking into consideration their availability, proximity, and other factors in order assign them a delivery. This curbs manual dependencies while significantly increasing speed of dispatch.
2- Optimized Routes for Faster Deliveries
As an e-grocery business owner, you know how critical on-time deliveries are, not only for customer satisfaction; but also, for the sake of preserving time-sensitive products such as meats and fresh produce. The software helps you execute deliveries much faster by providing drivers with GPS optimized routes, based on traffic conditions, service-level agreements (SLAs), estimated time of arrival, and other criteria.
3- Driver Pooling and Order Clubbing to Increase Utilization
Whether you own a fleet or outsource it from a third-party logistics partner, you want to maximize its utilization. Through the Order Clubbing feature, the software enables you to assign multiple deliveries to a rider, if they have a similar drop off destination route. This saves both delivery time and resources.
If you own or work with multiple grocery stores within the same area, the software can assign the drivers from one to cover deliveries of the other(s), should they be experiencing a high demand for delivery. This Drivers Pooling feature helps deliveries get dispatched immediately with no delays, while maximizing drivers’ productivity.