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In this episode, Karim interviews Nina Seredai-Udalova, Founder and Managing Director of Ninth Space. Nina has extensive experience in the design industry and is skilled in Business Planning and Business Strategy as well as Brand Development and Brand Strategy. Nina differentiates between marketing and branding, and addresses the role of vision in the latter. She discusses common mistakes made by businesses when creating a brand and gives businesses tips on how to find their purpose, create an impactful brand and loyal customers.

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